Content marketing is one of the most efficient ways to generate and nurture prospects through your sales funnel. This e-book is a great entry point for anyone who wants to drive leads all the way to closed-won. Learn the 7 secrets to drive growth and revenue for your company using content marketing.
Who should read this book
Innovative, “digital native” entrepreneurs and more traditional business owners alike will both find lots to love. Business-to-business (B2B) marketers should especially heed these tips to improve their own B2B marketing.
Why this book?
Your customer is more in control than ever. In fact, Gartner reports that the average B2B buyer completes 57% of the purchase decision before ever speaking with sales.
Are you leaving 57% of your sales funnel to chance?
No way, right? That would be insane.
This e-book reveals the steps you can take via content marketing to improve both the volume and quality of leads into your sales organization.
What you will learn from this book
You will learn the foundational pieces needed to begin your own content marketing discipline. We’ll touch heavily on strategy, content creation and marketing technology. Topics include:
-Does Content Marketing Really Drive Leads?
-How Is the Sales and Marketing Partnership Changing?
-Why Content Marketing?
-How To Start
-Personas, Customer Journeys and Product-content ratio
You CAN create a profitable content marketing program for your business. Here are the secrets for building it.
A note from the author:
The purpose of this e-book is to share best practices and real-life examples of content marketing success, with a special focus on B2B. The hope is that these stories are empowering enough — you CAN do this — to inspire you to action.
Whether you do it yourself or hire someone like me to do it for you, your business can excel through content marketing to generate and nurture leads through your sales funnel.
My proudest accomplishment in more than 17 years of marketing is setting up content disciplines at six Fortune 500 companies, and at many small- and medium-sized companies as well.
I’m so proud that we were able to establish the systems and processes that allow content to flourish and generate leads at leading companies.
Some of my favorite client logos are shown below. Recent examples include Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Company.
I will share the same content secrets with you in this e-book that I shared with these clients in my professional life. I’ve been in the boardrooms when multimillion-dollar decisions were made. Those clients wanted the same things you do: Better leads. And more of them.