Lean Content Marketing

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How to take control of your marketing, stop oversharing and finally write content your audience will love.

Today’s landscape of content marketing is warped. Do you feel constant pressure to publish content to a seemingly endless variety of different ‘streams’ or ‘feeds’?

Lean Content sets up an actionable philosophy to enable your business to market itself effectively. With practical tips, insights and case studies, you’ll be able to start writing content that works.

“A combination of intelligent marketing strategy, comedy and genuine desire to help your business thrive! Jo Duncan’s sell-out talk at the Bath Digital Festival 2017 opened our eyes to the value of lean content marketing and targeted communications.”
Deep Blue Sky, 2017

Jo Duncan has worked as a copywriter and content manager for agencies and well-known brands, and offers her own insights into the messy world of modern marketing.